MYCLASSIC
LAUNCH CAMPAIGN

MY CLASSIC is a durable concept that can live long-term.
Rather than paying attention to a specific product, the idea is to celebrate our
timeless Classic collection. By re-inventing what classic is to us as a brand,
as well as for our influencers and customers, we can build strong personal stories
around the models and even more around our influencers. At the same time, we bring
attention to our flagship Classic collection in a subtle and sophisticated way.