RESUME
Accomplishments and Milestones
With more than 18 years experience in creative and design, I have strong ability to conceptualize ideation
and develop into solid contents and visual design artworks across retail, e-commerce and social platforms.
With Strong photography and videography sensibility, I provide clear guidance for design team,
photographer and videographer to deliver high quality visual contents that meets Brand image and
campaign directions.
With nearly 10 years experience in Fashion & beauty, I have strong sense in Fashion and beauty, and also
good understanding of luxury business. I also have great resource and relationship with local and
international creative talents and firms, such as Advertising agency, Event Agency, production house,
photographers, videographers, stylists, hair artists, markup artists and other freelance artists etc.
CREATIVE DIRECTOR APAC & CHINA /
DANIEL WELLINGTON
In charge of Conceptualizing & campaign creatives which align with Marketing strategy and Brand Equity. Create Campaign Brand
contents across various platforms, Including PR marketing, E-commerce, retail, and social channels etc.
October 2017 - Present
ART DIRECTOR /
SEPHORA CHINA
September 2015 - August 2017
In charge of Develop and establish Creative Content that consistently translates across all platform, including Creative Products set shooting, Creative Beauty Shooting, Beauty Educational Tutorial and Creative Content Videos.
GROUP CREATIVE DIRECTOR /
HEARST GROUP CHINA
September 2012 ~ September 2015
In charge of the Advertorial Creativity of ELLE, ELLEDECO,
ELLEMEN , Car&Driver 4 magazine platform on various media, such as Prints, Apps, Video, Wechat H5 apps. Leading the Creative
team to serve various Luxury Brand clients, including Chanel, LVMH, Coach, Uniqlo, Loreal, P&G, Zwilling, Natuzzi, Hier, Benz, Audi,
BMW etc.
ART DIRECTOR / HEARST MAGAZINES CHINA
August 2010 ~ August 2012
Leading a 3 men creative team and designing the advertorials on ELLE MAGAZINE. Mostly focus on the Cosmetic Brands, like Armani, SK-II, OLAY, LUX etc.
In charge of all Visual design of the E-commerce shopping site "ELLEshop" since its launching period. Including the Structure, Layout, Typography, Colour Tone and Photography etc.